Start with the reader's decision
Explain who an option may suit, the practical trade-offs and the questions to resolve. Consider usefulness, appropriateness, quality, total cost and supporting evidence.
Identify the basis of each statement
- Documented facts: identify the source and the specific claim it supports.
- Supplier statements: attribute claims to the supplier and distinguish them from independently checked information.
- Hands-on observations: state what was assessed, by whom and how, including the limits of the assessment.
- Unresolved questions: identify information that is unavailable or requires confirmation.
Make sources useful
Prefer original documentation and place links beside the relevant claim. Include the product scope, date and jurisdiction when they affect how the information should be understood. A claim about one material or label should not become a conclusion about an entire product.
Explain relevant relationships
Reviews should disclose whether an item was purchased, borrowed or provided, together with any payment, benefit or relevant commercial relationship. Attribute work to its actual author and use publication dates that reflect the published record.
Keep corrections clear
Correct factual errors and identify material changes where they affect a reader's understanding. Use accurate update dates and distinguish substantive revisions from routine formatting changes.
For practical starting points, explore the Blog and gift-planning checklist.